In the News

Revolutionary New Online Community WeSeed Brings Peter Lynch-Style Investing to 21st Century - Breakthrough Search Tool Deliver Personalized Stock Portfolios Based on Passions, Interests, Careers

Contact:
Danielle Eccleston, Greenough Communications
617.275.6552, deccleston@greenoughcom.com

Jennifer Openshaw, President
203.542.7223, jopenshaw@weseed.com

Chicago, IL – It’s no secret that successful stock traders have been confined to an exclusive club and that consumer lose billions annually because they lack the skill and confidence to properly invest. All that ends today with the launch of WeSeed (www.weseed.com), a new community investing website dedicated to demystifying the stock market and enabling real, everyday, people to learn, share, grow and invest on their own terms.

“Today we say goodbye to the old school financial mumbo-jumbo that intimidates even college-educated investors,” said Jennifer Openshaw, WeSeed’s President and Co-Founder. “With the help of WeSeed, Americans can finally approach the stock market on their own terms by tapping into what they already know and love, whether it’s food, fashion, technology, or even the industry in which they work. By leveraging the power of community, the 100 million Americans who don’t currently invest can learn the basic fundamentals of stock investing and become smarter, more confident, better informed, and even more competitive in their jobs.”

Building on the “invest in what you know” principle popularized by Peter Lynch, former Fidelity Magellan Fund manager, WeSeed embraces the speed and power of the World Wide Web to bring that theory into the 21st Century. WeSeed is about community, not individualization; sharing, not greed; wisdom, as well as knowledge.

But it’s not just consumers’ basic interests or industry knowledge that can be utilized. At WeSeed, consumers also to look past the everyday brands and products they’ve come to know and love and consider the companies behind them. WeSeed taps into the collective wisdom and insight of its community on preferred brands and products, helping users decide what stocks might be worth buying. WeSeed is the only online community that enables consumers to start with what they already know to get stock ideas and then test their instincts in a safe, risk-free, virtual-trading environment. The WeSeed site offers a safe place to learn and grow with absolutely no risk.

At the end of the day, consumers ultimately drive stock prices and hold the real power on Wall Street. WeSeed puts the power back in the hands of real people. Strong evidence indicates the synergistic power of “we” is better than “me” when it comes to investing. In fact, according to Bloomberg, more than 60% of non-professional investing groups regularly beat the performance of the Standard & Poor's 500 Index. According to a Consumer Reports study of stock-market returns from 1996 to 2006, investment clubs have equaled or outperformed the market indices 80% of the time.

“WeSeed’s objective is to turn consumers into owners,” said Openshaw. “Instead of buying the $49 pair of shoes, why not own the company behind it?”

“I grew up rummaging through annual reports but today I make the vast majority of my stock trading decisions simply by doing what our parents taught us: being observant, and listening to others,” said Matt Hulsizer, a partner of WeSeed and owner of PEAK6 Investments.

The WeSeed community is a Facebook-meets-Amazon-like platform where users can learn about stocks and give investing a try in a safe, risk-free environment. Specifically, users can:

• Get relevant stock ideas through WeSeed’s proprietary WeSearch tool
• Learn from each other and more than 20 celebrity experts, as well as through our “Celebrity PortFAUXlios” and daily Pop ‘n Stock segments
• Connect with other WeSeeders through profile pages, alerts, and a Mail Center
• Invest hypothetically with WeSeed dollars

“I’m no expert in investing, but I know a thing or two about fashion and I’m passionate about sharing what I know with others,” said Jeffrey Sebelia, winner of Project Runway and top designer. “I never thought the information I use to do my job every day would influence stock-buying decisions, but I’ve used WeSeed’s tools and have seen the impact they can make first hand.”

“WeSeed can ultimately help real people turn real knowledge into real dollars by test-driving investing ideas before they are employed in the real world,” says Openshaw.

To learn more or to join the WeSeed community, please visit: www.weseed.com.